Over the years, Peterson’s Harley-Davidson of Miami/South has built a reputation for supporting the South Florida community. They regularly sponsor bike events, including breakfast rides, bike nights, dinner runs, weekend trips, and parties. Peterson’s also sponsors numerous charity events like the annual “Christmas Toys in the Sun Run”; the world’s largest toy run. Each year, their premier charity event is the Key West Poker Run, sponsored by Peterson's Harley-Davidson of Miami, Peterson’s Harley-Davidson South, and this year Yuengling.
42 years ago, Phil Peterson came up with the idea of a poker run to boost the motorcycle business, and the Key West tourist trade during the slow September season. What started with 46 riders has grown to become South Florida's biggest motorcycle party weekend of the year. Today, more than 10,000 riders from all over the U.S. enjoy this event. They rumble from Miami to Key West, enjoying the sunshine, ocean breezes, and riding on the many bridges that cross over the beautiful turquoise water.
Along the way, they make five stops and draw a card at each stop. The winner is the lucky guy - or gal - who draws the best hand. If you draw one of the top ten hands, you get a chance to play one round of Texas Hold ‘Em at Cowboy Bill’s, 618 Duval Street in Key West. The Round will begin Saturday Night at 11:00 p.m. featuring a winner take all - a brand new Harley-Davidson® 500 Street!
The City of Key West blocks off an eight-block stretch of Duval Street. A huge bike show is held in front of Rick’s/Durty Harry’s and Sloppy Joe’s Bar on Saturday. Locals, tourists, and bikers all enjoy the sights and sounds of this mini-Mardi Gras with its carnival atmosphere, music, food and cold beer!
Everyone benefits, because over the years, these bikers have brought millions of dollars to the Key West economy, and charities like the Diabetes Research Foundation, and the Key West Sunrise Rotary Club, have collected hundreds of thousands of dollars for their worthy causes.
If motorcycles ever had a bad reputation with some people, this long-time charity event has gone a long way to giving riders credibility and respect!
Riders who want to participate in this year's 42nd Annual Phil Peterson’s Key West Poker Run can sign up at Peterson’s Harley-Davidson of Miami, 19400 N.W 2nd Avenue (U.S. 441) or at Peterson’s Harley-Davidson South, 19825 S. Dixie Highway where the turnpike crosses over U.S.1 in Cutler Bay.
You can purchase your poker hands starting September 1st, and also in early September at our Open House, and until 12:00 noon on Saturday, September 13th.
The Poker Run does not begin until Thursday, September 18th at 8:00 a.m., and ends in Key West on Saturday at 5:00 p.m. We only request a $10 donation per hand, and there is no limit to the number of hands you can play.
Any make of motorcycle, car, or truck is welcome. It doesn’t matter what you ride or drive, just don't miss this one-of-a-kind bike event!!