About Us - South

New & Used Motorcycles in South Miami, FloridaRead Phil Peterson's Bio

Few Harley® dealerships in the country can boast the family legacy of Peterson's Harley-Davidson in South Miami, Florida. Born from humble beginnings, Peterson's Harley-Davidson was founded in 1954 by "Phil" Peterson in Key West, Florida. Just in from Wisconsin, Phil and his young wife Charlotte fell in love with paradise and bought "the little shop at the end of the road."

Hard work, dedication, attention to detail and a focus on customer service guaranteed Phil's success and the future success of Peterson's Harley-Davidson. The word soon spread that in the Southernmost town in the United States a person could buy a good new or used motorcycle for a reasonable price, have it worked on by a qualified mechanic and be treated with courtesy and respect.

61 years later, the same attention to detail and customer satisfaction is still our number one priority at Peterson's Harley-Davidson South. These days, Phil is retired, but his sons, Drew & Dirk, are constantly working hard to keep the same standards associated with the Peterson's family name.

Peterson's has a large selection of new Motorcycles, like the Softail®, Sportster®, Dyna® and others, that you can purchase at reasonable prices from attentive, friendly sales people ready to help you with your choices. In addition to our wide selection of new motorcycles, our large inventory of used Harley-Davidson® motorcycles for sale ensures our customers will find a bike to fit their budget.

Peterson's Harley-Davidson South
Large Selection of New Motorcycles
Harley-Davidson Motorcycle Parts, Accessories & Service in FLThe Service Department has a Harley® trained & certified staff of technicians & mechanics with over 150 years of combined experience. Our mechanics are available to work on complicated projects or simply tune your bike to perfection. With a huge Parts Department staffed by experts, customers get just what they are looking for. Our new, secure, On-line Ordering System and expanded MotorClothes® and Accessories Department will allow you to purchase anything from stylish jewelry to top quality leather apparel right from the comfort of your home. With the customer always in the forefront of our minds, Peterson's is here to serve you. In a greedy world, where "quantity" has replaced "quality", our family traditions - passed from father to son - are a testament to old-time values and pride in ownership.
We invite you to stop by & let us prove that this family-owned & operated business still believes the customer is number one!
Stop by Our South Miami, Florida Store
Your Florida Motorcycle Dealer