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 Few Harley dealerships in the country can boast the family legacy of Peterson's Harley-Davidson. Founded in 1954 by "Phil" Peterson in Key West Florida, Peterson's Harley-Davidson had humble beginnings. Just in from Wisconsin, Phil and his young wife Charlotte fell in love with "paradise" and bought the little shop at the end of the road.
Hard work, dedication, attention to details and a focus on customer service guaranteed Phil's success and the future success of Peterson's Harley-Davidson. The word soon spread that in the Southernmost town in the United States a person could buy a good Softail, Sportster, Dyna, Touring, V-Rod or other motorcycle for a reasonable price, have it worked on by a qualified mechanic and be treated with courtesy and respect.
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 Over 50 years later the same attention to detail and customer satisfaction is still the number one priority at Peterson's Harley-Davidson of Miami in Florida. These days Phil is semi-retired, however sons, Dirk and Drew are constantly working hard to keep the same standards associated with the Peterson's family name. Peterson's has a large selection of new Motorcycles for sale that you can purchase at reasonable prices from attentive, friendly sales people ready to help you with your choices. A large used Harley-Davidson® motorcycle selection ensures our customers will find a bike to fit their budget.
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 Our FL Service Department has an H-D trained & certified staff of technicians & mechanics with over 150 years of combined experience. Our mechanics are available to work on complicated projects or simply tune your bike to perfection. With a huge Parts Department staffed by experts, customers get just what they were looking for. A new Secure On-line Ordering System, expanded MotorClothes® Apparel, Harley Clothing and H-D Motorcycle Accessories Department will allow you to purchase anything from stylish jewelry to top quality leathers right from the comfort of your home... but you still have to stop in our FL store for the coffee and donuts!
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 With the customer first in mind, Peterson's is there to serve you. In a greedy world, where "quantity" has replaced "quality", the family traditions passed from father to son are a testament to old time values and pride in ownership. We invite you to stop by our Florida shop & let us prove that this family owned & operated business still believes the customer is number one!
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Peterson's Harley-Davidson South
19825 South Dixie HWY Miami FL 33157
Phone: 305-235-4023
Fax: 305-235-4023
Toll Free Phone: 800.545.2561
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